Building a Business Case for Customer-Centric Master Data Management: Don’t Forget the ROI
Leading organizations have come to realize that they can't achieve cross-functional business imperatives without adopting customer-centricity across their business processes with a master data management (MDM) initiative. However, it is often difficult to build a viable business case or determine whether the choice of architecture will provide their company with the greatest ROI. Discover the essential steps to delivering a solid business case for the right customer-centric MDM architecture and achieve maximum ROI by learning how to: - Identify the extent of the master data problem.
- Correlate the master data problem with critical customer-centric business issues.
- Quantify a significant ROI in a prioritized order.
- Determine a total cost-of-ownership and the trade-offs of "build vs. buy."
- Identify an architecture that delivers on full ROI - in measurable phases.
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