Converging Text and BI: The Case for a Content Mining Platform
Although enterprises commonly utilize business intelligence (BI) tools against structured data for analysis and decision making, leading organizations recognize that they must take a more holistic view of their information assets and find ways to creatively analyze the exponentially rowing universe of unstructured content - contracts, press releases, filings, forms, call center notes, medical records, insurance claims, web content, emails, etc. This white paper describes how the Clarabridge Content Mining Platform avoids the pitfalls of previous approaches to unstructured analysis, and capitalizes on lessons learned from solving similar problems in the structured domain. A platform approach enables enterprises to efficiently and effectively source, transform, store, and analyze unstructured data alongside structured data – in a way that is easy to manage. The result is broader business understanding, the ability to leverage existing resources, and the freedom to rapidly apply the most appropriate decision support interface. |
