How to Acquire Satisfied and Loyal Online Customers
Online retail is big business. That’s why marketers invest so heavily both in "tried and true" and in innovative new ways to drive prospects and customers to their websites. We recently did some deep analysis into our Spring 2007 Top 100 Online Retail Satisfaction Index to identify which sources drive the most and the highest quality site traffic to retailers’ websites. This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others. |
