An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products and Brands
Published by Cymfony on May 15, 2007 The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
|
